Red Dot signed a one-year contract with the Qatar Racing and Equestrian Club (QREC), which was later extended by two months and ran from January 1, 2024, to February 28, 2025.
The contract covers media coverage of races, horse shows, auctions, and local and international meetings, as well as managing QREC’s platforms, planning and executing campaigns, producing advertisements, designing visuals, and developing event identities.
All events receive real-time media coverage, including instant photos and video highlights. Major races have event-specific campaigns launched weeks in advance. Similarly, horse shows and auctions follow structured promotional strategies with pre-event promotions, live updates, and customized visuals for winners and key moments.
Since the start of the season, a story-driven publishing strategy has been in place. Each race is presented as a narrative—from the horse’s preparation to the awards ceremony—supported by dedicated graphics and recap montages.
In addition, Red Dot provided international coverage of Qatari-owned horses competing abroad, following the same engaging and high-quality storytelling approach.
Promotions and Recaps for Race Days and Horse Shows
Interviews with Equestrian Figures
Photography
Visual Identities
Red Dot’s strategic media coverage and content management have significantly enhanced QREC’s digital presence, elevating engagement and audience reach across platforms. By maintaining high-quality content, QREC’s brand has been enhanced, further strengthening its position in the global equestrian community.
